LINKURIOUS

INDUSTRY

Data Visualization, Graph Intelligence

SERVICES PROVIDED

Brand Implementation, Marketing Collateral, Motion Graphics, Video Editing, etc.

COLLABORATION APPROACH

Citriq worked with Linkurious on a monthly basis, integrating seamlessly with their team to provide ongoing creative support and deliver high-quality visual solutions tailored to their evolving needs.

BRIEF

Linkurious, a pioneer in graph intelligence solutions, approached Citriq during their rebranding initiative. The objective was to ensure the seamless integration of their refreshed brand identity across all communication channels, from digital platforms to print materials. This partnership aimed to create a consistent and engaging experience for their users while maintaining their position as industry leaders.

The Challenge

Linkurious faced the challenge of implementing a cohesive brand identity across diverse touchpoints.

Their previous branding lacked the visual clarity and flexibility needed to adapt to multiple formats, including websites, social media, print, and product interfaces.

Additionally, they needed to align their technical, complex messaging with a user-friendly and visually appealing design to connect with their global audience.

THE SOLUTION

Citriq collaborated closely with Linkurious’ marketing team to deliver:

Brand Consistency: Developed an enhanced visual system, including refined color palettes and iconography, ensuring clarity and usability.
Marketing Collateral: Created impactful digital assets and print materials that aligned with the new brand direction, strengthening brand recall.
Brand Improvements: Introduced visual guidelines for the entire brand, ensuring a cohesive user experience across platforms and applications.
Website Support: Delivered visually compelling illustrations, layouts, and banners to support the website’s development by a third-party agency.

Our agile approach allowed us to integrate seamlessly into Linkurious’ operations, functioning as an extension of their team.

The Result

The collaboration yielded impressive results:

Stronger Brand Recognition: Linkurious’ refreshed identity resonated well with their audience, reinforcing their position as market leaders.
Improved User Engagement: The updated visuals made their complex solutions more approachable, enhancing user interaction.
Consistent Experience: Every touchpoint reflected the brand’s new identity, delivering a unified and professional impression.

Elevating Brand
Visuals
for Maximum Impact

Comprehensive Color Palette Development
Citriq expanded Linkurious' color palette to include specific shades for key UI states such as error, warning, and approval. This enhancement ensured greater clarity in the user experience while reinforcing the brand’s visual consistency. Additionally, the refined color scheme brought new vibrancy to marketing visuals, creating a cohesive and engaging presence across all platforms.

Iconography: Simplified and Functional
The iconography was redesigned to align with Linkurious’ modern and user-focused branding. By simplifying forms and integrating them seamlessly with the updated color palette, Citriq delivered icons that improved readability and adaptability across various digital environments. These icons enhanced usability while maintaining the brand’s professional and innovative identity.

Creating Cohesive
Assets for
Multi-Channel
Success

Marketing Materials for Every Touchpoint
From polished brochures to captivating social media banners, Citriq developed a diverse suite of marketing assets tailored to Linkurious’ objectives. Each piece was meticulously designed to communicate their value proposition effectively while adhering to their distinct brand identity. This holistic approach amplified their message and elevated audience engagement.

Visual Direction for a Dynamic Website
Citriq contributed compelling visuals and thoughtfully designed layouts that formed the foundation of Linkurious’ website. These design elements, including custom illustrations, guided the site’s aesthetic appeal, ensuring it conveyed professionalism and innovation. While the technical development was managed by an external team, Citriq’s visual contributions played a pivotal role in achieving an impactful online presence.